Differentiation

The differentiation should be simple:

• one reset, not a library;
• one minute to a few minutes, not a program;
• local-first data, not account-first onboarding;
• state-based recommendation, not search;
• low-pressure history, not streak guilt;
• safety boundary, not therapy claims;
• free public app, not subscription-first wellness content.

The product should feel like a pocket brake pedal. Open it, name the state, do one tiny thing, leave.

The strongest possible product promise:

"When your brain is moving too fast, Slowdown picks the next useful minute."

Do not promise:

• reduced anxiety as a clinical outcome;
• treatment;
• diagnosis;
• crisis support;
• permanent behavior change without evidence.