New World — California and Oregon

California.

Napa Valley Bike Tours

• URL: https://napavalleybiketours.com/ · founded 1987, "39 years of
  experience". Three locations: Yountville (6500 Washington St), St Helena
  (2800 Main St, at Charles Krug), Napa (1275 McKinstry St, at the Wine Train).
  Open daily 9:00am–5:30pm.
• Prices [VERIFIED]:

• Multi-day discount ladder, steep [VERIFIED]: 2 days 10%, 3 days 15%, 4–6 days
  30%, 7+ days 40%.
• $20 per bike relocation fee for point-to-point returns between their three
  locations.
• Self-guided product, verbatim from their FAQ [VERIFIED]: "Self-Guided Bike
  Tours include two enhancements over a Bike Rental: Bouchon Bakery picnic lunch,
  which we can deliver to a winery along your route" and a "Wine-purchase pickup
  service". [NOT FOUND] the self-guided upcharge price.
• Guided tours run with a dedicated van [VERIFIED]: gratuity guidance is
  "$15-30 per person for the Half-Day Tour and $20-36 per person for the Full-Day
  Tour", and "Gratuities are split 70/30 between your Tour Guide and Van
  Support" — confirming a two-person crew model with a named van role.
• Tasting fees: "Average tasting fees in the Napa Valley are between $50-60" —
  3–4× the NZ level, and the single biggest structural difference between the US
  and the NZ/AU markets.
• Alcohol position [VERIFIED]: "Drinking alcohol to excess & riding a bike
  would [be] reckless, irresponsible and indeed, dangerous… it is your
  responsibility to moderate your consumption."
• Remote/unstaffed rentals — a good off-season idea [VERIFIED]: at Charles Krug
  in the off-season they run a lockbox model — customer calls on arrival, staff
  texts a lock code, roadside assistance on a separate number (707.947.3001).
  Low-cost off-season coverage without staff on site.
• Ownership change [SECONDARY — Press Democrat, evshift.com; not on the
  operator's site**]: Mackenzie Magro acquired the business on 1 November 2025**
  after 12 years working there. Succession, not failure.

Wine Country Bikes — the closest thing found anywhere to the Cellar Door Cycling product

• URLs: https://www.winecountrybikes.com/ and https://www.getawayadventures.com/
  — the two share a phone number, email (info@getawayadventures.com,
  1-800-499-2453 / 707-568-3040) and staff; they are commonly owned or merged.
• Region: Healdsburg, Sonoma County (Dry Creek Valley, Russian River,
  Alexander Valley); Getaway also runs Calistoga and Carneros.
• Age: Getaway Adventures operating since 1991 — "30+ years". "Voted Best
  Adventure Tour for 7 consecutive years"; TripAdvisor 2025 Travelers' Choice;
  700+ five-star reviews. [NOT FOUND] fleet size, staff count, departures.

They have a named product category called "Supported Self-Guided". Their
explainer page defines it — and this is the exact market position the Australian
idea is aiming at:

"Supported Self-Guided Touring means you won't have a guide riding along with
you, but you will have all the support, equipment and information you need to
make your trip wonderful, relaxing and worry free."

And they explicitly sell the absence of a van as the price advantage:

"You're not paying for a van to follow you all day and a guide to ride along."

[VERIFIED — winecountrybikes.com/resources/about-supported-self-guided-tours/]

What "supported self-guided" actually includes there: bike fitting and equipment,
a custom package of maps/route descriptions/area information, a route briefing,
hotel room reservations made for you, luggage transfer between lodgings,
and "we'll always be just a phone call away".
[NOT FOUND] any response-time promise, coverage radius, statement of whether a
vehicle is circulating, or what happens if a rider abandons mid-route.

But the multi-day package quietly reintroduces both the van and the wine
collection. On the 2-Night Healdsburg Short Escape, Day 1 is guided and Day 2 is
self-guided:

[VERIFIED]

This is the most important single finding in the New World scan. A 34-year-old
Sonoma operator sells, on a self-guided day, both wine purchase pick-up from
wineries and emergency roadside assistance — the two halves of the Cellar
Door Cycling van promise — while simultaneously marketing "no van following you"
as the reason the product is cheaper. The mechanic exists in the market; it is
bundled into a multi-day hotel package rather than sold as a weekend day
product, and the operator's own copy frames a dedicated van as a cost to be
avoided rather than a feature to be shared. That gap — shared roving van as an
affordable feature rather than dedicated van as an expensive one — is precisely
the wedge.

Pricing [VERIFIED].

Rentals per day, USD: kids bikes & trailers $49; Specialized hybrid $49;
Sirrus lightweight performance hybrid $59; e-bike $75; Specialized Allez road
$79; Cervelo Soloist carbon $99. Front pack carrier and lock included. "Discounts
available for rentals of 3 or more days."
[NOT FOUND] whether helmets/maps are included on a bare rental; whether they
deliver to accommodation and at what price; whether roadside assistance attaches to
a bare rental or only to a package.

Guided "Classic" Dry Creek Valley Bike or E-Bike Tour: USD $250 per person,
"group discounts available", two-person minimum in season. Includes local
professional guide, Specialized bike & helmet, gourmet winery picnic, cold drinks,
"Purchase Pick-up at Wineries", "Van Support as Needed". Excludes tasting
fees and gratuities. They advise "spitting out any wine tasted and purchasing
your favorite to enjoy later" — an explicit risk-management line.
[NOT FOUND] the e-bike surcharge on the day tour (sold as "Bike or E-Bike" at
one headline price, which may mean none, but it is not stated).

Supported self-guided multi-day, per person, double occupancy, weekday start:

Price varies by start day — Monday cheapest, Wednesday dearest, and Fri–Sat
starts are "substantially higher"; they push Sunday–Wednesday starts.
E-bike upgrade: $49/day (Specialized Vado); Cervelo Soloist upgrade also
$49/day. $200 per person deposit; balance due 30 days before departure.
Excludes transportation to the starting point, gratuities and dinner.
[NOT FOUND] single supplement on any of their multi-day products.

Also listed but not priced here: 3-Night Healdsburg Bike & Kayak, 3-Night Sonoma
Road Bike, 5-Night Napa & Sonoma Road Bike, 6-Night Sonoma & Napa Adventure.

• Accommodation: contracted hotels and inns in three named tiers, allocated
  by availability at booking, not chosen by the guest. No short-let inventory.
• Bike model: own fleet (Specialized, Cervelo), shop pickup in Healdsburg.
  E-bike rentals carry a minimum 5-foot height requirement.
• Booking/tech: own site with online reservations; routes as maps at
  /resources/maps-routes/. [NOT FOUND] booking engine, OTA listings, any app,
  GPX delivery, live tracking or SOS.

Getaway Adventures

• URL: https://getawayadventures.com/ · Healdsburg/Calistoga, "since 1991". FareHarbor.
• Healdsburg Sip 'n Cycle: $209pp winter, $250pp regular [VERIFIED] — includes
  picnic lunch, local guides, "Regular or e bike, your choice" (free e-bike
  upgrade on Healdsburg tours). Calistoga Sip 'n Cycle: $250pp.
• [SECONDARY — greetwell.com marketplace, not their own site**]:** Private
  Healdsburg Wine Tasting Bike Tour $318pp; Cycle Dry Creek Valley Wineries E-Bike
  Tour $221.54pp; Cycle Calistoga from $265pp; Healdsburg bike rentals from $56;
  road bike rental from $91.
• They market a "Self Guided E-Bike Tour in Healdsburg's Dry Creek Valley" with
  pre-loaded GPS routes on Specialized or Trek e-bikes [VERIFIED via
  advcollective listing; price not published on their own site].
• winecountrybiketours.com resolves to an empty default WordPress install with
  contact randy@getawayadventures.com — a dormant brand domain they still own.

Sonoma Adventures

• URL: http://www.sonoma-adventures.com/ (sonomaadventures.com redirects here)
• Still trading, 9:00am–5:00pm daily. Full-day, half-day, Intro to Sonoma,
  bike+balloon combo, group and e-bike tours.
• Offers "delivery of bikes to local hotels or rentals" — a US door-delivery
  precedent. FareHarbor.
• [NOT FOUND] any prices anywhere on the site.

Calistoga Bikeshop

• URL: https://calistogabikeshop.com/ · 1318 Lincoln Ave, Calistoga.
  "Open everyday 10 - 6ish (depending on flow)." Rentals, guided tours, wine
  tours. FareHarbor.
• [NOT FOUND] prices, wine-pickup service, support detail — their FareHarbor
  embed would not load. Could not verify the wine-pickup service they are reputed
  to run.

Ace It Bike Tours

• URL: https://www.aceitbiketours.com/ · Sonoma County. Guided winery/brewery
  tours, e-bikes and standard bikes, rentals for independent riding; Aventon e-bike
  dealer. Booking via theflybook.com — an unusual platform choice.
• [NOT FOUND] prices, support van, wine handling.

Napa Valley Velo / Wine Country Cyclery

No first-party sites resolved. Cannot confirm current status.

Failures and exits in California

• [NOT FOUND] Any evidence of Napa/Sonoma bike-tour company closures post-2020.
  A genuine negative finding, but a weak one — search coverage of small-business
  closures is poor and local news archives were not reachable.
• What was found is consolidation and succession rather than failure: Napa
  Valley Bike Tours sold to an insider (Nov 2025); Wine Country Bikes and Getaway
  Adventures share phone, email and staff; winecountrybiketours.com sits
  abandoned under Getaway ownership.

Oregon (Willamette Valley).

Wine de Roads — the single most instructive operator on the shared-van question

• URL: https://www.winederoads.com/ · Dundee Hills, Chehalem Valley
• Prices [VERIFIED]: Chehalem Valley Winery Cycling Tour $210/person;
  half-day Champoeg State Park tour $135/person; dinner driving service from
  $65. Tasting fees not included at $30–$55 per winery.
• Support model, verbatim [VERIFIED]: "Our support van is always nearby" — and
  it will retrieve riders who cannot continue cycling. The van also collects
  wine purchases during the day and returns them to the shop at tour end. This is
  a genuine roving-support-plus-wine-collection van — but it is dedicated to one
  guided group, not shared across unrelated customers.
• They also sell the van standalone as a "dinner driving service" from $65 —
  monetising the vehicle after the ride ends. A direct answer to the
  "what does the van do at 5pm?" question.
• Critical regulatory/insurance finding, in their own words [VERIFIED]:
  "Due to insurance restrictions, Wine de Roads does not have E-Bikes nor can we
  lead tours involving E-Bikes."

An American wine-cycling operator is uninsurable for e-bikes. This is the
hardest e-bike insurance datapoint found anywhere and it directly threatens the
"e-bikes delivered to the door" premise if the same underwriting logic reaches
Australia. It belongs on the kill-signal list, and it makes the "get one real
insurance quote" next step considerably more urgent.

• No self-guided product at all — everything is guide-led by owners Phil and
  Lisa. Season: May–October. Custom booking calendar, not an OTA platform.

Mac Bike Rentals

• URL: https://www.macbikerentals.com/ · McMinnville, Willamette Valley
• E-bikes and traditional bikes, "starting at $45 and up" [SECONDARY — search
  snippet; their own page does not display prices**]**. E-bike rentals run
  9am-ish for 7 hours. FareHarbor.
• Currently renovating and operating out of sister shop Tommy's Bicycle Shop
  (103 SE Baker St) — a shop-sharing arrangement during a capital event.

Bicycle Adventures

• URL: https://bicycleadventures.com/ · premium multi-day operator
• Oregon Coast & Willamette Valley Bike Tour: USD $3,988 per person, single
  supplement $1,079 [VERIFIED], 6 days / 5 nights, intermediate, 26–52 miles/day.
• Only two departures for all of 2026 (20 and 27 September), both "guaranteed" —
  a very thin departure calendar, which says something real about demand density
  for premium guided wine-country cycling.
• Road, hybrid or pedal-assist e-bike options; three named guides. Bike rental,
  hikes, beer and wine tastings included. [NOT FOUND] e-bike surcharge, wine
  shipping.

LifeCycle Adventures

• URL: https://www.lifecycleadventures.com/oregon-bike-tours/willamette-valley-bike-vacation/
• Self-guided specialist. Confirms "The best months for a biking vacation in the
  Willamette Valley are from May through September".
• [NOT FOUND] prices, support detail, inclusions — an entirely enquiry-driven
  sales model.

Oregon regulatory finding

Willamette Valley Wines — the regional industry body — publishes this on its
bike-friendly winery page: "Be aware that DUI laws in Oregon apply to cyclists
and include both alcohol and cannabis."
[VERIFIED — willamettewines.com, industry body, not an operator**]**

The exact opposite of the New Zealand position, and it would fundamentally
reshape a drink-and-ride product. Another reminder that this question has no
common international answer.

Not verifiable in Oregon

blueskybicycletours.com does not resolve. bikenewberg.com redirects to
bikenewberg.org, which does not resolve (and appears to have been an advocacy
nonprofit, not a rental business). cycleportland.com returned an empty page.