Cellar Door Cycling — a roving support van for wine-country weekends
Chapters

Prototype Or Pilot

One region, one loop, ten riders, one hired van, one driver, partner-supplied bikes, a WhatsApp number instead of an app. What must be real: the van response, the wine getting home
Cellar Door Cycling — a roving support van for wine-country weekendsresearchingChapter 8 of 76

One region, one loop, ten riders, one hired van, one driver, partner-supplied
bikes, a WhatsApp number instead of an app. What must be real: the van
response, the wine getting home, and the money. What can be faked: booking
flow, route app, GPX, branding, the bike fleet itself.