Proposed Solution

Core promise

Ride between a dozen cellar doors. We deliver the bikes to your door, and our
van is never more than twenty minutes away all day.

Do not print that second clause yet. Across ~45 support operators, not one
publishes a response-time commitment for on-route rescue. The two published
commitments that do exist anywhere — ADFC Pannenhilfe at 120 minutes and
Discover France at one hour — are both far looser than 20 minutes, and ADFC
has a national fleet behind it. The ride-and-drive test must earn this sentence
before marketing uses it.

User workflow

1. Books the weekend online, gives the address of the short-let they've booked.
2. Bikes, helmets, locks and a route card are delivered to that address Friday
   evening or Saturday morning.
3. They ride the loop at their own pace, stopping where they like.
4. They buy wine; they text the van; the van collects it and it's back at the
   house by evening.
5. Too tired, too wet, too merry, or a flat they can't fix — they text the van
   and it collects them and the bikes.
6. Bikes and the day's wine purchases are at the house that night. Bikes
   collected Sunday.

Smallest useful version

One region, one loop, one weekend, one hired van, one driver, a borrowed or
partner-supplied bike fleet, and a spreadsheet. Charge real money.

Out of scope

Accommodation booking (they book their own — deliberately; it removes the
Airbnb-as-B2B-channel problem entirely), guiding, meals, multi-day touring.